Purpose. Defining of the criteria that determine a choice of the standard of market analysis in the sectors with strong presence of state-owned enterprises (SOEs). Methodology. The methodological basis of the study is a comparative analysis of the principles of classifying SOEs and SOEs' activities in different countries and the results of their analysis under neoclassical and institutional standards that have resulted in the set of criteria which determine the prerequisites of applying certain standard. Findings. The paper grounds the impermissibility of the common use of the neoclassical standard of market analysis in sectors of strong SOE presence. It specifies the set of criteria that determine when each of the standards (neoclassical and institutional ones) should be applied. Originality. The criteria that determine a choice of the standard of market analysis in the sectors with strong SOE presence are defined. They include a type of the economic system, a type of the SOE, its functional dependency on the state agency, structure of the state control over its property. Practical value. The results of the research, being implemented in the activity of a competition agency, allow providing more accurate market analysis of the grounds and a practice of competition within the markets, as well as within the entire economy.

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