Purpose. To study the impact of digitalization on the development of industrial enterprises. Methodology. The study used general and special methods of cognition: system analysis and synthesis, which allowed considering the impact of digitalization on the processes and subsequent costs of enterprises; structural and functional method for research and comparison of digitization and robotics; deduction, logical research, graphical way of presenting information to display significant research results. Findings. The study proved that digitalization is a strategic category rather than a technological one. Such levels of digitization as digitizing, digitization, digital transformation are considered. An analysis of the state of digitalization is proposed, which in the future may become a navigation tool for practitioners in decision-making on digital innovation and digital strategy and provide an opportunity to relate them to identified problems and opportunities in different industries with different challenges. The method of increasing the advantages of enterprises such as robotics and its relationship and impact on the level of digitalization is considered. Originality. An analysis of the manifestations of digitalization of enterprises, which are considered on the criteria of reducing costs, creating new value of goods and services provided by enterprises, is conducted. In the conditions of digital redistribution of markets, enterprises are offered to use digital tools as much as possible and to invest in innovations that will allow achieving uniqueness of the offered service or product in the future. Practical value. The results of the study can be used by economists, scientists and practitioners to develop further prospects for the use of digital tools to enhance their capabilities in marketing, training and innovation.

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